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GRAPHIC DESIGN: NEW LINES
PÉROLA PACKAGING

Pérola is a traditional company in the automotive aesthetics Braziliam market. It has several product lines for polishing, cleaning, aesthetics and car maintenance. With over 50 years of experience, the brand needed to be revitalized and repositioned in the market in order to grow again. After repositioning the brand and developing the visual identity, we continued the process, reformulating more than a dozen packaging lines.

The bottles and labels of automotive cleaning products, for example, gained new volumes, contours, images and colors, transmitting the new concept of innovation combined with tradition that Pérola wanted to communicate to the market.

 

 

Pérola automotive cleaning line packaging before reformulation:

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Automotive cleaning line packaging after reformulation:

The new packaging was well received by consumers, being an important element in sales performance immediately after launch.

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55 (11) 99107-0066

contato@merli.com.br

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