CERTH MARKETING REPOSITIONING
CERTH Eficiência em Gestão is a consultancy for small and medium-sized companies that needed to reposition itself in the market. From the beginning of the diagnostic process, we realized that CERTH's visual identity did not express the quality of the services offered.
CERTH logo before redesign:
CERTH logo after redesign:
CERTH Eficiência em Gestão is represented by two ascending bars within a hexagon with rounded corners. They resemble a growth bar graph and symbolize the main benefit offered to the consultancy's clients: business growth. The red color expresses modernity, dynamism and energy. The black typography conveys sophistication and seriousness to the brand.
CREATING STRONG, COHESIVE BRAND CONTENT
The company's website was also completely redesigned, gaining a user-friendly interface and content architecture and several calls to action.
The blog began to have articles published regularly offering content of interest to the target audience, tips and useful information for the entrepreneur's day-to-day life.
A new editorial line and a color and design standard were created for CERTH's social media communication. The consultancy's profiles began to offer content of interest to the public, as a way of attracting consumers to a link funnel, through which the client can access the website, social media, download e-books or make contact.
RESULTS
The brand repositioning strategy, in the first six months of the contract, resulted in a 54% growth in the volume of followers on LinkedIn, 338% on Facebook, in addition to 1000 monthly visits to the website.
